What Is Blogging
Initially, blogging involved a personal web log, in which a person would journal about their day. From "web log" came the term "blog."
Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
What Is Blogging:
The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. There are free blog options such as WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting, and installing WordPress or other content management system on your host. Most webhosts offer this.
Once your blog is up and running, you need keep it active with new content to grow your business. While your blog can compliment an existing business, it's also a great way to add additional income. You can promote other companies' products and services in affiliate marketing. You can offer advertising or feed ad networks on to your blog. If you have a service business you're promoting with your blog, you can create your own information products to compliment it.
Or, if you have your own product, you can offer a service.
Finally, like all other business ideas, your success comes from marketing, and letting your target market know about your blog. Great ways to reach your market are through social media, email list, and reaching out to other bloggers, podcasters, and media outlets for publicity.
Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
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What Is Blogging:
The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. There are free blog options such as WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting, and installing WordPress or other content management system on your host. Most webhosts offer this.
Once your blog is up and running, you need keep it active with new content to grow your business. While your blog can compliment an existing business, it's also a great way to add additional income. You can promote other companies' products and services in affiliate marketing. You can offer advertising or feed ad networks on to your blog. If you have a service business you're promoting with your blog, you can create your own information products to compliment it.
Or, if you have your own product, you can offer a service.
Finally, like all other business ideas, your success comes from marketing, and letting your target market know about your blog. Great ways to reach your market are through social media, email list, and reaching out to other bloggers, podcasters, and media outlets for publicity.
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